Windermere Exercise Company

Exercise today with tomorrow’s technology

Executive Vice President and Co-Founder

William Cameron

A lifelong fitness enthusiast, William Cameron along with his partner Brenda DyGraf has created, written and executive produced many of the most successful health and fitness sales campaigns of the past 25 years. William studied clinical psychology at McGill University in Montreal, as Director of GymTech designed and developed executive health clubs and was Senior Vice President, Sales and Marketing at SLM, Inc. a publicly traded company with yearly sales of $650 million.

He is best known for developing the Gravity Edge, the first successful “storymercial” as well as the AirClimber line of air-powered steppers with sales in excess of 5 million units, the Ab Roller Plus, the Lateral Thigh Trainer and dozens of other exercise products sold on QVC, HSN and Internationally.

William is an avid mogul skier and tennis player and generously supports dog rescue charities in Florida.

Awards
Infomercial of the Year 1994 – Gravity Edge
Best infomercial 1996 – Ab Roller Plus

Welcome to Windermere Exercise Company

Windermere Exercise creates health and fitness products that change people’s lives. We’re not just talking about it. We’re doing it.

For the past 25 years, Windermere Exercise’s co-founders, Brenda DyGraf, U.S. Aerobic Champion and William Cameron have been responsible for empowering, moving and changing the health of people globally.

A short list of our life-changing products we and our partners have brought to the world include; the SuperStep, Gravity Edge, Ab Roller Plus, Revolution Cycle, Instride Walker, Lateral Thigh Trainer, Top 10 Trainer, Extender and the highly successful AirClimber family of products, featuring our new X-Step System with High Intensity Training (H.I.T.) techniques.

Have an idea that you think will change our world? Contact us. We’d want to hear from you.

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Brenda DyGraf, President of WEC Announces Return to HSN

Windermere Exercise Company (“WEC”), a leader in the development and marketing of consumer exercise products announces their return to HSN and HSN.com, the interactive lifestyle network and retail destination, to market and sell WEC’s products beginning in late May. The first products to launch on HSN will be the AirClimber, FitRider and SlimStrider family of products, with additional brands and product categories to be available later this year.

“Direct to consumer retailing has always been the cornerstone of our marketing and sales strategy. It’s simply the best way for us to excite and educate consumers, while at the same time making the shopping experience as easy as possible” said Ms. DyGraf, President of WEC.

WEC will continue to work hand-in-hand with their manufacturing partners, Tristar Products and Stamina Products to build innovative products and show concepts, while also having extensive involvement in the numerous shows airing on HSN.

 

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