Windermere Exercise Company (“WEC”) announces that Mr. Ignacio Monsalve, the former Professional Tennis Player and veteran coach for Johnson & Johnson’s Human Performance Institute (“HPI”), will lead its tennis and fitness product expansion efforts, primarily focused on the development of health and exercise products sold on the Home Shopping Network (“HSN”), as well as via the web and retail outlets worldwide.
Mr. Monsalve, who created and developed WEC’s successful X-Step “H.I.T” program and is responsible for providing elite Tennis and athletic coaching at HPI, will officially take the position of Director in mid-August.
To read the entire release visit Ignacio Monsalve, Director of Elite Tennis, Sports Training & Consumer Products
Windermere Exercise Company (“WEC”), a leader in the development and marketing of consumer exercise products announces their return to HSN and HSN.com, the interactive lifestyle network and retail destination, to market and sell WEC’s products beginning in late May. The first products to launch on HSN will be the AirClimber, FitRider and SlimStrider family of products, with additional brands and product categories to be available later this year.
“Direct to consumer retailing has always been the cornerstone of our marketing and sales strategy. It’s simply the best way for us to excite and educate consumers, while at the same time making the shopping experience as easy as possible” said Ms. DyGraf, President of WEC.
WEC will continue to work hand-in-hand with their manufacturing partners, Tristar Products and Stamina Products to build innovative products and show concepts, while also having extensive involvement in the numerous shows airing on HSN.
I’m very excited about the TV launch of the revolutionary Ab Sculptor on Feb. 28, 2014. Created by Darran Hall, Professional Football and Baseball player to help athletes build a powerful, ripped core, the Ab Sculptor’s unique side-to-side motion twists and tightens every inch of your waist. It’s distributed worldwide by our partners, Tristar Products, Inc. and the Abs Company, the creators of the successful Ab Coaster and Ab Slide products.
In addition to writing and producing the show, we’ve created a number of brand new Ab Sculptor workouts that not only pay special attention to your waist, but help melt belly and stubborn body fat all over.
For information visit the: Ab Sculptor® System
Brenda DyGraf, fitness expert, aerobics Champion and driving force behind some of the best-known fitness products was inducted into the National Fitness Hall of Fame at a ceremony held in Chicago, Illinois on April 21, 2013.
For nearly 30 years, Brenda has dedicated herself to helping millions of individuals get fit, stay in shape and live healthier productive lives. She is best know for innovative products including the Ab Roller Plus, her AirClimber line of air-powered steppers and the Lateral Thigh Trainer.
Ms. DyGraf joins an elite group of legendary fitness professionals, including Governor Arnold Schwarzenegger, Jack LaLanne, Richard Simmons, Joe Weider and Jane Fonda.